Steel and Stainless Steel Technology Books and Project Reports India has a very low per capital consumption of steel as compared to other industrialized and developing countries in the world, thus indicating a vast potential for the steel industry.
The national consumption of steel has gone up more and more which is very encouraging trend after the depressed market conditions of the recent years. The uptrend shows that the economy, in general is looking up, fueling & upsurge in demand of the consuming industries.
The market for utensils grade stainless steel in particular is growing at phenomenal rate due to the lower cost & durability of stainless steel utensils in relation to other substitute products. This demand gives location advantage to the company. The company concentrates mainly on the large domestic market (Ahmadabad Market) due to its location advantage and its strong presence in the local stainless steel market.